About Plan B Marketing
Our purpose is
to provide Sales Representation for manufacturers
in the Outdoor Specialty retail market. Our
geographic area of focus is the Southeastern US.
Plan B Marketing believes that
its core values speak to our philosophy in doing
business;
· Honest
and fair representation of the
manufacturer and their products
· A
true belief in the quality of the products
we represent
· A
commitment to understand and serve
the individual needs of our retail
account base
· To
provide retail accounts with personal customer
service in a timely manner
· A
pledge to provide outstanding knowledgeable
and professional representation
for the companies whose
product we represent
The primary focus of Plan B
Marketing is to advocate for the best interests
of our manufacturer clients through effective
communication, hard work and integrity.
Plan B Marketing was founded by Thomas
Horsch. Thomas’ background includes 10 years
as a partner in two outdoor specialty retail establishments.
With his background in the bike shop and outfitter
business, Thomas has the unique ability to understand
the perspective of the retailer in product selection
and business growth.
Our location allows us to be
firmly entrenched in the outdoor community. Plan
B Marketing is located in the beautiful town of
Damascus, Virginia. From our office location
we are able to look out upon the Appalachian Trail,
The Trans Continental Bike Trail and the Virginia
Creeper Trail. Damascus has become a world-renowned
destination for the hiking and biking communities
and is an inaugural “Trail Town USA Hall
of Fame” member.

Thomas Horsch